by Ayla Yersel
Ad-free social media site Ello has been called the “Facebook killer”. But this, according to co-founder and CEO of Ello Paul Budnitz, is not the case.
Like Facebook, Ello is free to use. Unlike Facebook, however, it doesn’t have ads, or require users to use their real names. It’s a different kind of social media— made to connect creative people. Its slogan, “You Are Not A Product”, is a direct reference to its commitment to keeping its members the priority— not advertisers.